Coors Light-St. Jude partnership kicks off Oct. 1

Posted on: Tuesday, September 23rd, 2014 - 1:01 pm

On the heels of 2013's successful campaign, which raised $6,393,751.21 for St. Jude Children's Research Hospital, the 2014 Coors Light Frostbite program promises lots of fun at retail -- and lots of funds for St. Jude

Sponsored by Coors Light, the St. Jude Halloween promotion began in 1992 when St. Jude regional offices introduced the “Cool Ghoul” Halloween pinup to local beer distributors. Coors Light launched this unique fundraising promotion to the MillerCoors family network.

In the first year, more than 40 Coors distributors nationwide participated in the program and raised $174,000. Since its inception, the St. Jude Halloween Promotion has raised more than $76 million for St. Jude.

To donate, visit your favorite local retailer in the month of October and say YES to Frostbite.

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