Author: Rob Jockisch

Before it revolutionized light beer, Coors Light was little more than a sketch on a napkin. It didn’t take long before the “Silver Bullet” became a favorite of American beer drinkers and known for its iconic color-changing silver can. Brewed with excellence in mind, Coors Light became a springboard for innovation, setting the stage for success stories like Blue Moon Brewing Co. In part three of our six-part series exploring Coors’ 150-year history, we dive into Coors Light’s story, from its inception to its status as a global sensation.